Approximately 30,000 couples visit CIMA's
stores annually to purchase engagement
rings, in which approximately 20,000
couples actually purchase items. At
this stage, 70% of customers have not
decided on plans regarding their wedding
ceremony and reception. This indicates
that purchasing a bridal diamond ring
is the first step in getting married.
CIMA found an enormous business opportunity
in this market, and thus, started its
"Ginza Diamond Shiraishi Wedding"
business at GINZA DIAMOND SHIRAISHI
stores. In this business, we are forming
tie-ups with a number of hotels, wedding
halls and restaurants with the aim of
mutually sharing customers. In this
way, we are proposing an original service
entailing total planning and coordination
of wedding ceremonies and receptions,
as well as providing related support
to meet customers' requests.
Service Items
Overall coordination of wedding ceremonies
and receptions, including introduction
of locations, flower arrangement/attire,
aesthetic/hair and makeup/full video
coverage/other general ceremonial arrangements,
restaurants/menu planning, commemorative
wedding gifts, transportation/accommodation
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