This segment is engaged in sales of
engagement and wedding rings.
CIMA is currently developing two store
brands, GINZA DIAMOND SHIRAISHI
and EXELCO DIAMOND, by brand
concepts at prime locations in major
cities nationwide.
In addition to traditional stores located
along thoroughfares, we are taking steps
toward opening new shops inside department
stores. This will allow us to control
initial investment costs related to
new shop openings, while also expanding
our target customer base to include
new loyal customers at department stores
in addition to our main customer group
in their 20s and 30s within the bridal
segment. |
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