 |
|
|
| Development in the 1st Stage |
| Target
sales: |
¥6 billion |
| Ordinary
profit: |
¥0.9 billion |
|
- Expand
the scale of store openings → Total of
22 outlets (Determine brands according
to respective store regions)
- Further review operating costs
- Increase efficiency of selling, general
and administrative expenses → Curb advertising
costs to 10-15% of net sales
- Lay groundwork and expand into adjacent
markets → Aggressive entry into fashion
jewelry and bridal markets |
|
| |
| Development in the 2nd Stage |
| Target
sales: |
¥7〜¥9 billion |
| Ordinary
profit: |
¥1.2〜¥1.6 billion |
|
- Expand
store opening scale → Total of 23〜30
stores (brands on the market to be decided
according to respective store regions)
- Further review operating costs
- Increase efficiency of selling, general
and administrative expenses → Curb advertising
costs to 10-15% of net sales
- Seek and implement measures to attract
customers
- Expand into adjacent markets → Establish
original brand commemorative wedding
gifts and enhance tie-ups with hotels,
restaurants, etc. |
|
| |
| Development in the 3rd Stage |
| Target
sales: |
¥10 billion |
| Ordinary
profit: |
¥2 billion |
|
- Further review operating costs
- Increase efficiency of selling, general and administrative expenses → Curb advertising costs to 10-15% of net sales
- Seek and implement measures to attract customers
- Reinforce expansion into adjacent markets
|
|
| |
Target sales
over the course of the next five years have
been calculated based on targeted market share
versus a market scale of ¥310 billion for
the bridal diamond market, which overlaps
the bridal market with a scale of ¥2.73 trillion
and the jewelry market with a scale of ¥1.35
trillion.
The 1st stage is to be achieved by fiscal
2003. At this stage, we are aiming to attain
1〜2% market share of the ¥310 billion bridal
diamond market.
The 2nd stage encompasses growth over three
years from fiscal 2004 to fiscal 2006 and
is targeted toward achieving a market share
of 2.25%, 2.58% and 2.9%, respectively.
The 3rd stage of growth targets market share
of 3.2% in fiscal 2007.
In addition to further expanding the core
bridal diamond business, the Company will
promote new development of the wedding gift,
wedding planning and coordination and fashion
jewelry businesses by making efficient use
of our recognized brand value and promotional
strengths in attracting customers. |
 |
|
|
