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Introduction of two brands
GINZA DIAMOND SHIRAISHI
A total of 30 stores operate under the GINZA DIAMOND SHIRAISHI brand in major cities nationwide including the main store in Tokyo's Ginza district. Together with boasting one of Japan's largest product lineups, CIMA's made-to-order system ensures all customers' needs are met with the highest level of satisfaction. Approximately 300 varieties of original diamond rings are available through our unique made-to-order system, providing customers with their ideal diamond ring using only carefully selected, high quality diamonds combined with superrior design and craftsmanships.


Brand concept: "The Greeks, Aegean Sea"
http://www.bridaldiamond.co.jp



 
EXELCO DIAMOND
Headquarterd in Antwerp, Belguim, EXELCO N.V., a long-established company specializing in the grinding and polishing of diamonds, developed the "ideal round-brilliant" diamond, in turn capturing the hearts of respective European royal families for its tradition and quality. In cooperation with EXELCO N.V., CIMA provides the premium "triple excellent" diamond under the EXELCO DIAMOND brand. A total of 12 stores operate.

Brand concept: "Heirloom of Royal Family"
http://www.exelco.com/
 
WHITE BELL
'White Bell' is located in Tokyo's Ginza and Nagoya's Sakae district. White Bell's made-to-order system ensures the production of original engagement rings by employing exclusive designers to create a ring with accuracy based on a customer's image and a design drawing.Only one designs for customer are available to ensure customer satisfaction. A total of 2 stores operate.

Brand concept: "'SOHO' in N.Y."
http://www.white-bell.jp/
 
 
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